South Africa has a rising unemployment price. Statistics display the unemployment price to be above 60% for the ones elderly 15-24 and over 40% for the ones elderly 25-34 years. Scores from the Global Financial institution place South Africa as having the highest unemployment rate in the world.
This runaway unemployment price no longer best creates precarious, restricting instances for person younger folks but additionally poses a risk to the rustic’s financial enlargement and world competitiveness.
Every other, a lot more sure statistic from the World Telecommunications Union positions younger folks as lively adopters of technology. 3-quarters of 15- to 24-year-olds globally use the web actively. Although the figures display this uptake to be most commonly in evolved international locations, there’s growth at the African continent with regards to generation infrastructure to result in internet usage.
Those tendencies also are famous in South Africa. The rustic’s web penetration price stood at 72.3% of the whole inhabitants initially of 2023. This paves the way in which for larger use of social media.
Our passion as researchers is how younger folks can use social media to triumph over the unemployment problem in South Africa.
A study we performed discovered 3 key tactics for younger folks to beef up their employability the use of social media. Our findings, like the ones of a few different studies, position top significance at the position of social media in a context of top unemployment.
For the find out about, we interviewed 15 human assets consultants whose paintings in large part all for recruitment and choice. They assist a few of South Africa’s main company corporations to search out the most productive applicants for positive roles. Those had been their 3 key items of recommendation.
1. The use of social media to edify a private logo
All of the interviewees in our find out about agreed that social media might be used to edify a person’s logo. That is one thing this is changing into commonplace and encouraged globally.
The purpose right here is apparent: via your social media process you put across a message about your self. This will also be helpful to achieve out to the outdoor global in promoting your talents set. Social media platforms corresponding to Fb, Instagram and LinkedIn are a treasured useful resource for younger jobseekers to succeed in this.
2. The use of social media to widen your networks
As soon as younger folks have an concept of what their on-line “logo” might be, they are able to begin to community. This can be with different jobseekers or potential employers. Networking gives a chance to be informed in regards to the global of labor, together with the difficult labour marketplace. The use of data from networking, younger folks will also be higher supplied to answer uncertainty.
Networking on social media platforms may just contain attending webinars and dialogue boards. Various social media platforms be offering gear enabling interplay via textual content, audio or video. One player in our analysis described the energy of networking like this:
Networking lets you construct your social capital on two fronts. First, you get get admission to to engage with essential stakeholders corresponding to potential employers. 2nd … no longer best data however a studying house from the revel in of others.
Interviewees warned that younger jobseekers must no longer compromise their non-public logo. One mentioned:
Graduates must be warned about the type of stuff they must and must no longer put up on social media and be sure that their on-line media presence is intently monitored and up to date in order that they’re conscious about what others can see about them. Social media lets in for speedy and simple judgement-making …
Universities must imagine providing social media and private branding coaching consciousness in order that long term graduates don’t seem to be best conscious about complexities within the labour marketplace but additionally ready to satisfy them. Graduate placement places of work inside of universities may just take in this coaching position.
3. The use of social media as a platform for endured studying
Social media items younger folks with an unending reservoir of details about the arena. It contains process postings, learnership and internship alternatives, and tips about tips on how to be marketable in an ever converting process marketplace.
One player in our find out about with revel in recruiting within the generation sector expressed this view:
For any younger particular person I’d say proceed to make use of social media as a fountain of studying. Be informed in regards to the global of labor via social media. Importantly, additionally know about your self and the way it’s worthwhile to are compatible into the sort of global.
Our analysis means that younger folks must learn to seek for process alternatives, and put it up for sale their talents and profiles on social media. This may assist them faucet right into a community that may give them a greater probability in a state of affairs of top unemployment.
Prime information costs stay a problem. Corporations and content material builders can lend a hand right here in creating internet sites that may be accessed and not using a information value implication.